杜老爺冰淇淋 Duroyal

Lucky Royal Co., Ltd., an affiliated enterprise of Namchow Group, owns the time-honored brand of Duroyal. “Duroyal” is a trademark for ice cream products that was registered on Jan. 1, 1976. Lucky Royal boasts sophisticated and innovative technologies and markets ice cream products under the “Duroyal” brand through strategic differentiation. Since the launch of the “Duroyal”, it has become a widely-known brand of ice cream.

 

Upholding the spirit of “persistence and innovation”, we insist on using only high-quality ingredients. The food business should meet the supreme ethical standards, and Duroyal pays constant attention to the details of the production process that consumers rarely see. In terms of innovation, ice cream products belong to the food industry, requiring the most demanding technology. When developing ice cream products, Duroyal starts from exploring the preference of the customers and uses “differentiated” innovative technology as the support to satisfy the imagination and requirement of the customers.

 

The Duroyal Crunch Pie, Cone (ice cream cone), ice cream, mochi ice cream and green mango crunchy popsicle are all best-selling products on the market today. The Crunch Pie was the first to obtain the patent and has been collaborating with channel clients to develop Clean Label certified ice cream products. Duroyal will continue to work on its various products such as ice cream, ice cream cone, popsicle, ice cream bar, soft serve ice cream, ice cream deserts, sherbet, and ice slushies with the aim of bringing customers the trendiest ice cream products that are also full of joy.

 

 

Why Duroyal?

 

 

The ideal brand for consumers

 

Duroyal was founded in1988. Over the years, in the surveys of Breakazine and ICP (Integrated Consumer Profile), Duroyal has been the ideal brand for consumers and a brand that they often purchase. Regarding the world-class packaging designs, Duroyal was the winner of “Taiwan Packaging Star Awards” from 1997 to 2001, and was honored to receive the “WorldStar Award” when participating on behalf of Taiwan. Furthermore, we are awarded first place in the “Ideal Brand in the Eyes of the Consumers” rated by Management Magazine.

 

 

Appropriate product image

 

The culture at Duroyal is “Energetic, Smart, Innovative”, which is in line with the characteristics of the products. Duroyal is committed to bringing you a wide variety of amazing ice cream products.

 

 

Perfect Product Combination:

 

 

 

Excellent and steady quality

 

In compliance with ISO9001 and ISO22000/HACCP standards and approved by SGS, rigorous control implemented to ensure the quality of the products.

 

 

Policies for food safety and quality

 

Lucky Royal strives to provide trustworthy and reliable products that customers can use at ease. The Company applies the active quality assurance system to maintain a quality production process; truly implement various quality control means controlling and ensuring the quality, safety and hygiene of the products, and meeting the needs of both the customers and the Company with the optimal low cost. In 2012, we participated in the government project “Technical Research and Development Project - Innovative Technology Application and Service Program”, becoming Taiwan’s first company to introduce the food traceability system into ice cream factories. The products are managed with the traceability system to ensure food safety. The staff at Lucky Royal strives to improve their expertise and strengthen communication with the customers to provide the high-quality products and services that meet the expectation and requirement of the customers.

 

 

Lucky Royal Co., Ltd. Tainan factory & Taoyuan factory passed ISO9001, ISO22000/HACCP, and FSSC22000 through SGS standards.

 

 

Organizational Culture

 

 

Training of the staff

 

The masters will guide the apprentices. Each staff member should have expertise and a wide range of knowledge to create a flexible and complementary business culture.

 

 

Maintain flexibility and competiveness

 

Keep track of the need and technology of the market at all times, and maintain the ability for fast commercialization.

 

 

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